• Susie Aguilar

Why Your "Side-Hustle" Is Limiting Your Potential! Tune In…


Language is powerful! When you say you have a "side-hustle", "side-gig", or "hobby" - do you realize it is in fact limiting your growth potential?


When we minimize or downplay our business, it can be conveyed as not important. If we want to elevate it, we have to sound confident and treat it with significance so others will, too. It’s not just about potential clients, but the people in our life who may still be on the fence about your endeavor.


If you find yourself struggling with this, go tune in NOW to reframe your language and truly OWN your business.


Still nodding your head yes after you tune in? Then it’s time to bring in someone with a fresh perspective. I offer 1:1 strategy sessions where we can hammer out a plan of action that is going to set your momentum on overdrive and help you build your confidence. If you’re ready, then head over to https://www.unorthodoxbusinessmom.com/contactme and let’s get you on the books for September before my appointments fill up.


Want to continue the conversation and learn more free tips while having a good time with like-minded women? Then join us in the She Embraces FEAR Movement group.


We are fierce women and we deserve to chase after what fuels us, now let’s do this!

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All My Love,

Susie Q

Hey Lovely ~ before you go...

Are you wanting to dive deeper on how to embrace

your fears and pivot in your life and career?

I have a free resource for you!

  • Something I share about is the importance of setting a foundation and boundaries in our life and career. We do that by identifying our values and I have a free worksheet you can download if you are ready to pinpoint them in either English or Spanish.

~ Prefer reading? Below is the full show transcript ~


It's Friday ladies and I am excited for the weekend. Are you jamming to some tunes right now and getting ready for a fun-filled weekend? I sure hope you are because I know that I am, I look forward to every weekend and I think most of us that have traditional careers live for the weekends. Right. Have you heard that saying before, but that's what we're trying to switch around here. Right? As we want to own our life, be fulfilled and create a business that we love in today's episode. I'm going to talk about how your quote side hustle is actually limiting your potential. And it's going to be a juicy topic that I hope you'll come in and listen to. I'm excited for you to learn more and to switch gears. Let's hop into the show.


Are you sitting there puzzled thinking what in the world is Susie talking about? Why is my side hustle, limiting my potential? I know that's how I felt when I was thinking about this episode and what I wanted to share with you. So I promise you're going to love what I am talking about here. And I really hope to change your perspective to get you thinking about things a little bit differently. Before I hop into today's episode, I wanted to give a huge shout out to the handful of reviews that have popped up. And I am so excited about, and I'm going to share two with you here because in full transparency, I get so excited to record some times that I absolutely forget to read the reviews of the week. So I'm gonna share two of them with you today, since I didn't give you one last week, but I just want to say first and foremost, I appreciate each and every one of you who shows up here to the show who is enjoying the content and who's leaving me these beautiful and heartfelt reviews.


That means the world to me. So I can't thank you enough for your dedication and for your continued support on the show. The first one that I have here is from grateful. Kay, and it's titled courageous. And this five star review says:


"Looking forward to hearing more ways to embrace fear and live a full life, helpful and motherhood."


And I'm grateful to hear that from you grateful, Kay, because yes, sometimes we need to learn how to be a little bit more courageous step out of our comfort zones so that we can make fear our friends and learn to utilize that to live a more fulfilled life. And that really makes me happy to hear that it's helping you as well. The next one is from Shannon Baker and it's also a five star review titled so motivating. And she says,


"I love the simple strategies, Susie shares. I am learning to push through fear and I love the success I'm experiencing."


Shannon, I'm so happy to hear that these strategies that I'm sharing each and every week for all of you is helping you to push through fear because fear is a liar, right? It tries to tell us that we're not able to do things, and we're going to get stuck here and not be able to move. But I am a loving that you are enjoying these strategies and that you're implementing them in your own life. So if you're listening to these reviews and you are saying, yes, these strategies have been helping me too. And these tips are awesome. Number one, thank you for saying that and thinking that, and number two, would you please leave me a review or even just tag me on social media? That would be awesome so that I can know what the strategies are that are most impactful to you. So that way I can keep delivering that same type of content for you, because that's how I helps me grow the show and helps me to understand what your needs are as my listener. And I love to be able to serve you here on the show. So now are you ready to talk about why your side hustle is limiting your potential?


I bet that I've got you puzzled and on your end, if I could see your face, you're sitting there going, what in the world is Susie talking about? My side hustle is high. I'm going to get out of the corporate world. That's what I have been working towards. That's how I'm growing, you know, my business and gaining more income and coming up with different ways to escape the corporate world. I know, I know that your intentions are very well intended. The thing that I've learned over the years now, I've been in business for multiple years. I've had many businesses and I've been in the corporate world for almost 15 years.


What I want to tell you is the power of our language, which is huge. Language is powerful. And one of the things that I really want to help change your perspective on in today's episode is just the way that we talk about our business. And notice I'm saying how we talk about our business, because the thing is, if we just reference what we're working on as a side hustle, as a side gig, or even a hobby, do you even recognize that you're actually limiting your growth potential?


I know that sounds weird, but let's think of it in terms of the way we're using the language. You know, something on the side is not the main thing, which I get that that's really what it is because we may have a business that we're trying to develop in order to transition into full time entrepreneurship and leave the corporate arena.


Fantastic. So it's not that it's a wrong terminology, but there's power in that terminology. And that's what I really want you to think about here is in the way that you're saying it and how you're conveying that when you're talking to other people as well, because how we speak about our business, how we speak about the projects that we're working on, or the goals that we have, there's a lot of power in the way that you say it. And in the belief that you have, you know, and I was looking up, I was curious, I looked up some definitions on what a side hustle is. As in a business. And these were interesting. So I'm going to share them with you.


"A side hustle has any type of employment undertaking undertaken. In addition to one's full time job, a side hustle is generally freelance or piecework in nature, providing a supplemental income. Side hustles are often things a person is passionate about rather a typical day job worked in order to make ends meet."


So let's think about that. It might be something that we're passionate about. It's something we're doing on the side, in addition to our full time jobs, right. And we're making potentially a supplemental income or we're working towards that. Well, yeah, which I think that's a very straightforward description, which is perfect. However, when I hear the term side hustle, I don't think that I stand alone in thinking that, Oh, well, it's, when you say side hustle, it's not as important. It's not that big of a deal. And maybe I'm from a totally different camp. And if you're just shaking your head, not sure. Think about it. Just think about when you hear someone talking about it and not everyone uses side hustle. I've heard women who talk about their hobby and their side gigs, and there's all sorts of terminology. Right. But what I want you to remember is that when we reframe the words that we're using and I tell you, Oh yeah, you know, I've been working on the side hustle thing, you know, it's just my fun project I work on on the side. It's something I'm just passionate about. There's a lot of tone that goes into that and the words that we say. So I'm sure that you need to really reflect on how you utilize your language to see if you are somehow or potentially limiting your own potential. Right. By speaking that way and not too confident, not too sure. Making it sound like, ah, it's no biggie, you know, it's that little thing I do, you know, that cute little biz. Yeah. It's that thing. But when we minimize what we do and we use words that make it sound not as important,


Then guess what? Not only do you say that and potentially sense that, but guess on the other end of that spectrum is your potential client or someone that is watching you to maybe work with you. And they're like, Oh, but she doesn't maybe take it that seriously. Or this is just something that she does for fun. But yeah, it's not a thing that she is dedicated to in the same way as her full time job. Right. Because it's just something she does on the side. And maybe it's not that big of a deal and not so important to her.


Okay. Do you want your potential clients to think that of you? Do you want them to believe that your work is not important? I guarantee you are shaking your head up and down saying, Nope, not at all. That's not what I want. I want clients, I want women to come to me. I want to, you know, serve them in the way that I want to serve them.


But they don't know that or they don't take it as that big of a deal because it doesn't sound like that big of a deal. Whereas if I tell you that I have this business, that I am the CEO of, there's a lot more power in that shorter sentence. It sounds legitimate. It sounds important. Yeah. And I'm not minimizing it whatsoever. Sure. I might do it on the side. And I certainly do. You all know that already? You know, I have a full time career and I have my own business that I am the owner of that I do in addition to my career, I rarely ever even say on the side, I always say that I'm a career woman and I'm a business owner. Point blank, no questions asked no changes.


But we need to learn how to gain that confidence and to instill that belief in ourselves first, and then that carries over into our potential clients as well. Because if we're not confident in what we can do, do you think they're ever going to be confident in what we do? I don't think so. And so I just want to remind you that there again is so much power in the language that we use, and we need to remember that the way that we convey our messaging when it comes to our businesses. So now, you know, I will no longer refer to them as side hustles, but when we are referring to our businesses, it's time to own up to it. It's time to speak and believe in what you are doing day in and day out. I don't care if you do it for 10 minutes a day, or you do it for 10 hours a day.


It does not matter the amount of time. What matters is that you are confident in what you do. You demonstrate the importance of what you do, the value that you have to offer and no longer treat it like this small and little cutesy little biz that you've got on the side. That's a passion project or a hobby because if you're serious and you're committed to making that transition out of the corporate world, into entrepreneurship or into another career, you can not use language that minimizes what you're doing. And I know that I sound heated or passionate about this, and I am. I'm very passionate about it because I see so many women in my own sphere who just allow, not only, you know, we've got plenty of issues to deal with between gender and ethnicities and all these different factors going on. But the last thing that we need to do is minimize ourselves and kill our own shot at being a successful business woman, we need to be our own advocates in this process.


And we're going to do that by gaining a stronger language on Wednesday show. I talked to you about commitment. And if you didn't tune into the episode after you finished this one, I want you to go back and listen to it because we are guilty many times of committing and making promises to everyone else who matters to us. And we won't break a promise to them. Oh no, because gosh, I made a promise and I committed. And guess what, ladies, we are willing way too often to break promises and commitments to ourselves first. And I think we've got that backwards. And the same as the same is true for this. We're not just side hustlers. We're just not doing these things on the side for fun because it's cute. And we just want to pretend like we're a CEO, but you know, it's just the hustle.


No, we are changing the way we speak about our businesses, about our passions, about our goals. And we are gaining powerful language. That's going to demonstrate the importance and what we have to offer. And that's what I'm here to help you ladies with. I am here to be a part of that journey with you. When you say, Hey, Susie, guess what? Here I am in this career, I've been here for over 10 years. I am ready to get out of the corporate world because there has been this fire lit within me that says, I need to start this business. That I am excited and passionate about. How do I get there? Then we sit down, we go through various strategy sessions together. We build out a roadmap that's customized to you and your needs and the things that work for you. Not a one size fits all ladies, because the truth is that's false.


There is not a one size fits all way to build a business, to go into new careers. That's that's not true. We need to figure out what works for us, because I'll tell you what I have plenty of friends and women that I've been surrounded with, who some of them leave the corporate world with these huge plans. And it doesn't go to plan. And then other women who leave with no plan and their businesses booming and everyone's circumstances and everyone's situation is completely different. It's not a one size fits all. And I'm going to say that till I'm blue in the face, because I see way too many people out there promising to sell you this blueprint, that's going to solve all your problems. And sure it may get you a part of the way there, but every goal or everything that you need particular to your needs and the things that light you up is just not generic.


And if you're anything like me, you like to think outside the box. Anyways, we are the people who create discomfort zones because we just want to Excel at everything we do in our own way. And if this resonates with you, then it's time for us to book a coaching call, because guess you sitting there spinning your wheels or waking up every single Monday morning with the Monday blues feeling like you're on this hamster wheel to nowhere, it's exhausting. I know that you feel overwhelmed. And I know that it's time for you to recognize that it's time to pivot. It's time to make a plan. It's time to start figuring this out. And I'm here to be a part of that journey with you.


And that my friends is part of this commitment that I spoke about on Wednesday is it's time to commit to you. It's time to stop asking for permission and it's time to start writing your own permission slip. And this is how we start. And from now on, we're not talking side hustles and side gigs. We are embracing that we are powerful, strong women, CEO and business owners, and I'm here tooting that horn with you. I am excited to be on this journey with you. And I hope that this episode has helped you open your eyes and help you see that this shift is going to make a huge difference for you and for your future clients. I am excited to hear from you. I hope that if you have takeaways from this episode and things that you're going to implement in your life, that you'll come out and reach out to me on social media so that we can connect and have a conversation. Again, I hope that you have a beautiful weekend, cause it's Friday the day that you're hearing this. And if it's not, then I hope that you're just having a great day and I can't wait to chat with you next week.

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Susie Aguilar

Unorthodox Business Mom

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